How to Start a Winter Clothing Brand Online in India (Easy Guide for 2025)
Starting a winter clothing brand in India is a smart business idea, especially during the November–February season when demand peaks. From sweaters and hoodies to thermal wear and jackets, customers actively search for warm, stylish, and affordable winterwear—both online and offline.
If you are planning to launch your own winter clothing brand, this guide will help you start step-by-step with low investment, professional branding, and long-term success.
1. Do Market Research Before You Start
Before launching your brand, understand the winterwear market.
What customers look for in winter clothing:
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Warm and comfortable material
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Trendy designs
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Affordable prices
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Durable fabric
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Easy wash & long-lasting color
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Premium packaging
Popular winterwear categories in India:
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Hoodies & Sweatshirts
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Pullovers & Sweaters
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Jackets & Puffer Jackets
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Thermals & Innerwear
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Mufflers, Beanies, Gloves
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Kids Winter Sets
Also check competitor pricing on Amazon, Flipkart, Myntra, and Meesho.
2. Choose Your Niche (Very Important for Small Brands)
A niche helps you stand out from thousands of clothing sellers.
Profitable winterwear niches:
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Premium knitted sweaters
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Oversized hoodies for youth
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Budget-friendly winter sets for kids
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Gym thermals & performance wear
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Work-from-home winter essentials
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Handmade woolen products (local artisans)
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Sustainable / recycled winterwear
Choose one niche and focus your brand identity around it.
3. Decide Your Product Line
Start with 2–3 core products, not 20.
Best beginner-friendly winterwear products:
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Unisex hoodies
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Women cardigans
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Kids thermal sets
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Men’s pullovers
Pick SKUs that are:
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Easy to store
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Easy to source
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Have stable demand
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Provide good profit margin
4. Source High-Quality Fabrics & Manufacturers
You can source fabrics or ready-made winter garments from:
Popular manufacturing hubs:
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Ludhiana – Best for sweaters, woolen clothing
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Tiruppur – Best for hoodies, sweatshirts, cotton blends
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Delhi & Noida – Apparel hubs for mixed winterwear
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Surat – Fabrics and fashion wear
Materials you should consider:
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Fleece
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Wool blends
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Cotton + polyester
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Acrylic wool
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Thermal cotton
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Knitted wool
Check fabric GSM, softness, and shrinkage before finalizing.
5. Branding & Packaging (Very Important for Online Sale)
Your winter clothing brand should feel premium. This includes:
Branding elements you need:
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Logo
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Color palette
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Tagline
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Product labels & tags
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Thank-you card
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Care instructions tag
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Winter theme icons
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Custom poly mailers or kraft mailers
PackagingSeller.com offers ready-made packaging designs and templates for apparel brands—making your clothing look professional even with low investment.
6. Create Professional Product Photos
Good images = More sales.
Tips for winterwear photography:
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Use clean background
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Capture multiple angles
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Show close-up fabric texture
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Use warm lighting
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Add lifestyle images with models
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Maintain consistent color tone
You can also use AI mockups to create premium product images before your production is ready.
7. Set Up Your Online Store
You can sell winterwear online using:
1. Marketplaces
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Amazon
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Flipkart
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Meesho
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Ajio
2. Your own website
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Shopify
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WordPress (WooCommerce)
3. Social media
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Instagram Shop
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Facebook Marketplace
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WhatsApp Business Catalog
Having a website builds trust and makes your brand look professional.
8. Decide Your Pricing Strategy
Calculate your final selling price with:
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Base cost
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Printing/branding cost
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Packaging
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Courier charges
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GST
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Marketplace fees (if selling on Amazon/Flipkart)
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Your profit margin (30–50% recommended)
Offer seasonal combos like:
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Hoodie + T-shirt
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Sweater + Muffler
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Kids winter set
Combos increase average order value.
9. Start Marketing & Promotion
Use these marketing methods to reach more winterwear buyers:
Instagram marketing
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Reels showcasing winter outfits
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Before-after styling videos
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Trending audio
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Hashtag strategy (#winterwear #hoodiebrand)
Influencer marketing
Send your hoodies/sweaters to nano and micro influencers.
WhatsApp broadcast
Send offers, new arrivals, and festival discounts.
Seasonal campaigns
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Diwali
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Christmas
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New Year
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Republic Day
10. Provide Great Customer Experience
This includes:
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Fast shipping
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Proper packaging
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Accurate product description
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Size chart
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Easy return & exchange
Happy customers = more repeat orders.
Top 5 Best-Selling Winter Clothing Products (Useful for New Brands)
These will help you understand quality, pricing, and customer expectations.
1️⃣ Allen Solly Men’s Sweater
Lightweight, stylish, and bestselling in India.
2️⃣ Jockey Men’s Thermal Top
Soft cotton-rich fabric with warmth.
3️⃣ Campus Sutra Women’s Hoodie
Trendy and popular among college crowd.
4️⃣ Gajraj Unisex Knit Woolen Beanie Cap and Woolen Gloves
Budget-friendly combo with high rating.
5️⃣ Kids Thermal Set by Kidling
Perfect for parents looking for warm kidswear.
Conclusion
Starting a winter clothing brand online in India is easier today than ever before. With the right niche, good product quality, strong branding, and professional packaging, your brand can stand out even in a competitive market.
Start small, be consistent, and grow your brand this winter season.
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