India is a country where jewellery is more than an accessory—it’s heritage, emotion, investment, and artistry. From bridal trousseaus to everyday luxury, Indian jewellery brands are setting global benchmarks in design, trust, and quality.
Explore the top 10 Indian jewellery brands that are loved across the country and worldwide for their heritage, creativity, and innovation.
1. Tanishq (by Titan)
- Founded: 1994
- Headquarters: Bengaluru, Karnataka
- Parent Company: Titan Company Ltd. (Tata Group)
- Specialties: Gold, diamond, platinum, and temple jewellery
- USP: Purity assurance, innovative collections, and transparent pricing with Karatmeter
- Why It Stands Out: One of the first brands to bring standardization in jewellery quality. Known for modernizing traditional designs and excellent customer trust.
2. Malabar Gold & Diamonds
- Founded: 1993
- Headquarters: Kozhikode, Kerala
- Stores: Over 300 across India, Middle East, Singapore, and USA
- Specialties: Bridal jewellery, gold coins, gemstone jewellery
- USP: Ethical sourcing, BIS-certified gold, and transparent pricing
- Why It Stands Out: Strong presence in Indian and international markets, with region-specific bridal designs and great resale value.
3. Kalyan Jewellers
- Founded: 1993
- Headquarters: Thrissur, Kerala
- Stores: 190+ across India and the Middle East
- Specialties: Traditional gold jewellery, South Indian designs, bridal collections
- USP: Regional craftsmanship and transparent practices
- Why It Stands Out: Strong celebrity branding and a deep understanding of regional preferences make them a household name.
4. PC Jeweller
- Founded: 2005
- Headquarters: New Delhi
- Stores: 80+ across India
- Specialties: Diamond, gold, and wedding jewellery
- USP: Affordable luxury with high design variety
- Why It Stands Out: Strong online presence and attractive installment plans, catering to modern Indian consumers.
5. Joyalukkas
- Founded: 1987
- Headquarters: Thrissur, Kerala
- Presence: Over 160 stores globally
- Specialties: Gold, diamond, and platinum jewellery
- USP: Wide bridal collections, regional diversity
- Why It Stands Out: A global ambassador of Indian craftsmanship with ISO 9001:2008 certification and designs for every taste.
6. CaratLane (A Tanishq Partnership)
- Founded: 2008
- Headquarters: Chennai, Tamil Nadu
- Specialties: Lightweight daily wear, solitaire jewellery
- USP: Try-at-home services, modern minimal designs, online-first strategy
- Why It Stands Out: Blending affordability with elegance; extremely popular among millennials and working professionals.
7. Senco Gold & Diamonds
- Founded: 1938 (as Senco), rebranded in 1994
- Headquarters: Kolkata, West Bengal
- Specialties: Bengali traditional jewellery, antique gold designs
- USP: Custom gold designs and affordable diamond jewellery
- Why It Stands Out: One of the oldest legacy brands in Eastern India with excellent craftsmanship in filigree and traditional gold artistry.
8. Tribhovandas Bhimji Zaveri (TBZ)
- Founded: 1864
- Headquarters: Mumbai, Maharashtra
- Specialties: Bridal gold, temple jewellery, diamond collections
- USP: High-end traditional and bridal focus
- Why It Stands Out: More than 150 years of legacy with premium collections for high-net-worth individuals.
9. Amrapali Jewels
- Founded: 1978
- Headquarters: Jaipur, Rajasthan
- Specialties: Tribal, heritage, antique, and silver jewellery
- USP: Museum-quality pieces, artisanal heritage from Rajasthan
- Why It Stands Out: Bollywood and Hollywood favorite. Their unique handmade collections are globally recognized and often used in fashion editorials.
10. Voylla
- Founded: 2013
- Headquarters: Bengaluru
- Specialties: Fashion and imitation jewellery
- USP: Trendy, budget-friendly designer jewellery
- Why It Stands Out: Affordable, fashion-forward brand with strong digital presence; ideal for daily wear, youth, and festive occasions.
📈 India’s Jewellery Industry at a Glance
| Metric | Stat |
| Market Size (2023) | ₹6.5 lakh crore approx. |
| Gold Consumption | 700–750 tonnes/year |
| Employment | 5+ million people |
| Export Value | $11.7 billion (FY22-23) |
🔍 Buying Tips for Consumers
- Always check for BIS Hallmark in gold jewellery
- Ask for certification in diamond jewellery
- Opt for brands that offer transparent pricing and buyback policy
- Look for seasonal offers and combo discounts around festivals
🧿 Final Thoughts
Indian jewellery is a celebration of culture, craftsmanship, and sentiment. These top 10 brands have stood the test of time, offering unmatched quality, design, and customer service. Whether you’re investing or accessorizing, you’re in good hands with these homegrown legends.
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