The global demand for healthy snacks has skyrocketed in recent years, as more consumers seek nutrition-packed, guilt-free munching options. From protein bars to plant-based chips and organic fruit bites, the healthy snacks industry has evolved into a multi-billion-dollar marketplace.
Let’s dive deep into the Top 15 Best-Selling Healthy Snack Brands Worldwide, including their standout products, unique strengths, and market position.
1. Nestlé S.A.
- Headquarters: Vevey, Switzerland
- Popular Products: Fitness cereal bars, YES! bars, Nesquik whole grain bites
- Why It’s Popular: Nestlé’s vast experience in food and nutrition helps them lead in the healthy snacks space. Their bars are fortified with fiber, protein, and natural ingredients.
- Market Edge: Strong R&D and health-focused reformulation strategies.
2. PepsiCo, Inc.
- Headquarters: New York, USA
- Popular Products: Quaker Oats bars, Off The Eaten Path veggie crisps, Bare Snacks
- Why It’s Popular: They’ve smartly diversified into wholesome snacking with strong branding and accessibility across markets.
- Market Edge: Aggressive expansion into non-fried, gluten-free, and organic snacks.
3. Mondelēz International
- Headquarters: Illinois, USA
- Popular Products: belVita biscuits, Good Thins, Perfect Snacks
- Why It’s Popular: With clean-label innovations and acquisitions in natural brands, Mondelēz is targeting mindful eaters.
- Market Edge: Investing in startups and brands focused on plant-based, high-protein foods.
4. Kellanova (formerly Kellogg’s)
- Headquarters: Michigan, USA
- Popular Products: RXBAR, Nutri-Grain, Special K Protein Bars
- Why It’s Popular: They cater to active lifestyles with protein-rich and no-sugar-added snacks.
- Market Edge: Popular among gym-goers and fitness-conscious millennials.
5. Unilever
- Headquarters: London, UK
- Popular Products: Graze snack packs, The Vegetarian Butcher, Lipton Fruit Infused snacks
- Why It’s Popular: Unilever focuses on personalization and sustainability in snacking.
- Market Edge: Known for clean-label and vegan snack options.
6. General Mills
- Headquarters: Minnesota, USA
- Popular Products: Nature Valley granola bars, Larabar, Fiber One
- Why It’s Popular: High-fiber, gluten-free, and non-GMO snacks made with minimal processing.
- Market Edge: Early adopter of clean ingredient policies.
7. Danone S.A.
- Headquarters: Paris, France
- Popular Products: Activia Fruit Bites, Silk plant-based snacks, Oikos Pro yogurt snacks
- Why It’s Popular: Strong in dairy-based and fermented health products for gut health.
- Market Edge: Probiotic-focused and functional snack segments.
8. Hormel Foods
- Headquarters: Minnesota, USA
- Popular Products: Hormel Natural Choice snacks, Applegate Naturals
- Why It’s Popular: Offers protein-centric snacks that are nitrate-free and natural.
- Market Edge: Strong brand trust and clean-label meats.
9. Mars, Inc.
- Headquarters: Virginia, USA
- Popular Products: KIND bars, Seeds of Change snacks, Be-Kind snack clusters
- Why It’s Popular: KIND bars use whole nuts, seeds, and dried fruit for healthy energy.
- Market Edge: Transparency and health messaging drive global sales.
10. The Hershey Company
- Headquarters: Pennsylvania, USA
- Popular Products: ONE protein bars, BarkTHINS, SkinnyPop, Pirate’s Booty
- Why It’s Popular: Their health-oriented acquisitions (like LesserEvil) support the growing trend of better-for-you snacking.
- Market Edge: Transforming from candy to conscious food brands.
11. Conagra Brands
- Headquarters: Illinois, USA
- Popular Products: Angie’s BOOMCHICKAPOP, Healthy Choice snacks
- Why It’s Popular: Focused on clean ingredient lists and low-calorie options.
- Market Edge: Strong supermarket distribution and transparent branding.
12. Kraft Heinz Company
- Headquarters: Illinois, USA
- Popular Products: Capri Sun Organic, Good-for-You Bites, Planters Nut-rition
- Why It’s Popular: Smart snacking options with emphasis on protein, organic fruits, and functional ingredients.
- Market Edge: Trusted legacy brands reimagined for new health trends.
13. ITC Limited
- Headquarters: Kolkata, India
- Popular Products: Bingo! Starters, Farmland snacks
- Why It’s Popular: Popular in India for balancing flavor and health, including baked snacks and protein chips.
- Market Edge: Tailored for Indian taste buds with clean nutrition claims.
14. B&G Foods
- Headquarters: New Jersey, USA
- Popular Products: Back to Nature, Sensible Portions, Green Giant veggie snacks
- Why It’s Popular: Known for no artificial flavors, gluten-free, and simple-ingredient snacks.
- Market Edge: Good reputation among clean eaters.
15. Wonderful Pistachios & Almonds (The Wonderful Company)
- Headquarters: California, USA
- Popular Products: Wonderful Pistachios, No Shells Chili Roasted, Almonds & Trail Mixes
- Why It’s Popular: High-protein, heart-healthy nut snacks with international popularity.
- Market Edge: Smart marketing and strong export demand globally.
Summary Table
| Rank | Brand | Best-Selling Snack | Specialty |
| 1 | Nestlé | Fitness Bars | Fortified cereal snacks |
| 2 | PepsiCo | Quaker, Bare Snacks | Veggie crisps, oatmeal bars |
| 3 | Mondelēz | belVita, Good Thins | Low sugar, plant-based |
| 4 | Kellanova | RXBAR, Nutri-Grain | Protein-rich, gluten-free |
| 5 | Unilever | Graze Packs | Vegan and clean snacks |
| 6 | General Mills | Nature Valley, Larabar | Whole grain, non-GMO |
| 7 | Danone | Activia Bites, Silk Snacks | Gut health, dairy-alternatives |
| 8 | Hormel Foods | Natural Choice, Applegate | Clean protein snacks |
| 9 | Mars | KIND Bars | Whole nut energy bars |
| 10 | Hershey | SkinnyPop, ONE Protein Bars | Health-forward acquisitions |
| 11 | Conagra | BOOMCHICKAPOP | Low-calorie popcorn |
| 12 | Kraft Heinz | Planters Nut-rition | High-protein nut mixes |
| 13 | ITC | Bingo! Starters | Indian-style baked snacks |
| 14 | B&G Foods | Back to Nature | Gluten-free cookies |
| 15 | Wonderful Pistachios | No Shells Pistachios | Nut-based, keto-friendly |
How to Build a Home Appliances Business with Lowest Investment
