India’s snacking culture is evolving. While fried and spicy munchies still rule the streets, health-conscious consumers are switching to snacks that offer both nutrition and taste. From baked chips to protein bars and millet-based munchies, Indian brands are innovating fast to meet growing demand.
Here are the Top 12 Best-Selling Indian Healthy Snacks Brands making their mark across urban shelves, e-commerce platforms, and global exports.
1. Happilo
- Headquarters: Bengaluru, Karnataka
- Popular Products: Trail mixes, dried fruits, nut combos, seed mixes
- Why It’s Famous: Happilo is a premium healthy snacking brand offering protein-rich, cholesterol-free, and sugar-free snack options.
- Market Edge: High-quality packaging, dry fruits imported from top origins, and strong presence online.
2. Yoga Bar
- Headquarters: Bengaluru, Karnataka
- Popular Products: Protein bars, muesli, breakfast bars, oats
- Why It’s Famous: Known for its clean label ingredients and high-protein content. Yoga Bar focuses on gluten-free and natural products.
- Market Edge: Popular among fitness enthusiasts, gyms, and premium grocery stores.
3. The Whole Truth Foods
- Headquarters: Mumbai, Maharashtra
- Popular Products: Protein bars, energy balls, nut butters
- Why It’s Famous: No added sugar, no preservatives, and full ingredient transparency on the packaging.
- Market Edge: Unique marketing built on honesty and clean eating.
4. True Elements
- Headquarters: Pune, Maharashtra
- Popular Products: Millet snacks, granola bars, seed mixes, muesli
- Why It’s Famous: 100% whole food-based, with certifications like Clean Label Project and gluten-free.
- Market Edge: Sustainability and clean-label focused with increasing export demand.
5. Slurrp Farm
- Headquarters: Gurugram, Haryana
- Popular Products: Millet-based cookies, puffs, dosa mixes
- Why It’s Famous: Aimed at kids and families, using millet, jowar, and ragi as the base for tasty, healthy snacks.
- Market Edge: Strong positioning in baby and toddler health food space.
6. Open Secret
- Headquarters: Mumbai, Maharashtra
- Popular Products: Nutty cookies, snack boxes, chocolate clusters
- Why It’s Famous: Clean indulgence with a healthy twist — their nut-based snacks are low in sugar and packed with fiber.
- Market Edge: Family-friendly branding with gift pack options.
7. Snackible
- Headquarters: Mumbai, Maharashtra
- Popular Products: Baked chips, quinoa puffs, protein chips
- Why It’s Famous: Perfect balance between traditional flavors and healthy preparation methods.
- Market Edge: Quirky branding and strong D2C reach.
8. Timios
- Headquarters: Bengaluru, Karnataka
- Popular Products: Organic finger foods, baked sticks, muesli
- Why It’s Famous: Targeted towards kids, using non-fried, non-spicy, sugar-free ingredients.
- Market Edge: Trust among parents and pediatric nutritionists.
9. Tata Soulfull
- Headquarters: Bengaluru, Karnataka (Owned by Tata Consumer Products)
- Popular Products: Ragi bites, millet muesli, choco fills
- Why It’s Famous: Bringing millets into mainstream snacking for both kids and adults.
- Market Edge: Strong brand trust and distribution through Tata’s retail network.
10. Farmley
- Headquarters: Gurugram, Haryana
- Popular Products: Roasted makhana, seed mixes, flavored dry fruits
- Why It’s Famous: A farm-to-snack model offering natural, preservative-free products.
- Market Edge: Bulk and individual packs suited for regular snacking.
11. Nutty Gritties
- Headquarters: Delhi NCR
- Popular Products: Spiced almonds, trail mixes, dry fruits with Indian masalas
- Why It’s Famous: A healthy twist to Indian-style spicy snacks using roasted nuts.
- Market Edge: Guilt-free traditional snacking with high protein content.
12. Keeros
- Headquarters: Lucknow, Uttar Pradesh
- Popular Products: Multigrain snacks, roasted supersnacks, herbal teas
- Why It’s Famous: Diabetic-friendly, roasted, and plant-based snacking range.
- Market Edge: Appeals to Tier 2 and Tier 3 health-focused consumers too.
Summary Table
| Rank | Brand | Popular Products | Specialties |
| 1 | Happilo | Dry fruits, trail mixes | Protein-rich, cholesterol-free |
| 2 | Yoga Bar | Protein bars, oats | Clean label, high protein |
| 3 | The Whole Truth | Energy balls, nut butters | Ingredient transparency |
| 4 | True Elements | Muesli, granola, seeds | Whole-food, clean label |
| 5 | Slurrp Farm | Millet snacks, puffs | For kids, millet-based |
| 6 | Open Secret | Cookies, chocolate snacks | Family snacks, low sugar |
| 7 | Snackible | Baked chips, quinoa puffs | Healthy Indian snacking twist |
| 8 | Timios | Kids’ snacks, breakfast items | Organic, non-fried |
| 9 | Tata Soulfull | Ragi bites, muesli | Millets for all ages |
| 10 | Farmley | Makhana, dry fruits | Preservative-free, natural |
| 11 | Nutty Gritties | Spiced dry fruits, nuts | Indian flavor + nutrition |
| 12 | Keeros | Multigrain snacks, herbal teas | Diabetic and urban health focus |
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